A branding and packaging design concept for LIEVE a gender-fluid fragrance rooted in quiet luxury and subtle sensuality.

The direction was built around a rich, intimate and nostalgic visual language, combining refined typography with vintage-inspired textures, dark roses, earthy tones and grainy photography. The result is a fragrance identity that feels timeless, tactile and quietly luxurious without relying on excess.

Designed for a brand that lets the details speak.