Room 44 is a luxury cocktail bar and lounge designed as a space to unwind, connect, and experience creativity through sound, atmosphere, and craft. More than a bar, Room 44 functions as a cultural space — blending tasteful cocktails, live jazz, and curated music within an afrocentric, luxurious setting.

The visual identity was developed to reflect warmth, rhythm, and refinement. Afrocentric influences were balanced with contemporary typography and rich colour choices to create a brand that feels both elevated and welcoming.