A food-inspired beauty brand built around the nourishing qualities of egg yolk as its hero ingredient.

The challenge was to make an unconventional ingredient feel desirable and position the brand beyond the typical beauty aisle.

We created a bold, food-inspired brand identity and packaging system that uses the visual language of eggs and yolk in a refined, unexpected way. The result is a playful yet premium beauty brand designed to be instantly recognisable and hard to overlook.

Designed for a brand that lets the details speak.