Lathr is a luxury lifestyle shampoo brand built around simple routines and healthy haircare for all hair types. The brand treats haircare as a quiet daily ritual — refined, uncomplicated, and intentional.

Design Approach

The visual identity focuses on clarity and restraint. Clean typography, minimal layouts, and tactile packaging reflect the brand’s philosophy of simplicity. Print and social designs extend the lifestyle feel across both physical and digital spaces while maintaining consistency and calm.